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Caffé Bene B.I

Introduce Caffé Bene B.I

Main Company Caffé Bene B.I
More than Coffee

We pursue coffee of rich flavor and fragrance,
and a space of free and creative sensitivity transcending coffee

Introduce of CaffeBene

B.I Concept

Free sensitivity which can be perceived within downtown
And coffee only of Caffe Bene which allows deeper and thicker fragrance to be sensed

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B.I Definition

Inside the Coffee Factory, More than Coffee
A place where rich flavor and fragrance of coffee are magnified,
a place where the perception of my life is freely magnified

B.I Standard Guide

Word mark and emblem are representative design elements symbolizing Caffe Bene, constructing
the identity of Caffe Bene and playing the most important role of forming the overall image.

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B.I Application

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Incorrect Usage

Word mark of Caffe Bene is the most important basic design element symbolizing Caffe Bene,
and must not be deformed, but always be used in the specified form.

  • When the proportion of the word mark has been deformed

  • When the word mark reversed for use

  • When a color other than the designated color has been used for the color of the word mark

  • When word mark in a defective state has been used

  • When sharpness is degraded by the use on the background color of a similar color to that of word mark

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Seoul Head Office, 427, Dongil-ro, Gwangjin-Gu, Seoul, 04900, Korea | Tel. 82-2-3438-1464